After 13 years of operation, Caribbean Airlines based in Piarco, Trinidad and Tobago quietly launched a new brand identity. On March 12, 2020, the carrier was expected to unveil their new “I Am Caribbean” brand refresh however they were forced to cancel the event at the last minute after news arose that one of their passengers tested positive for COVID-19. The new brand launch was done on a recently acquired ATR 72-600, 9Y-TTI, which was delivered to the carrier in January 2020.
Some noteworthy changes include the shift to flattened lettering with a new typeface. The aircraft now features the word “Caribbean” in purple rather than Caribbean Airlines just above the forward set of windows rather than across the entire body. The under body also features the word “Caribbean” which can be easily seen when in the aircraft is in the air. The Iconic hummingbird on the tail is now feature multicolored streak. The engine cowling is also painted in the same purple as the logo. Also notably the rear of the aircraft is labeled “The Caribbean Identity," along with the flags of all 17 countries served by the airline.
The carrier later updated their website to reflect the new brand and gave details to the refresh.
"Our refreshed branding has a more modern feel. It is bolder, more distinct, and more vibrant, while retaining the emotional connection of the original branding to that essential warmth of the Caribbean region."
"The new logo retains the iconic hummingbird while infusing fluid lines and brighter hues to embody the spirit of flight, the vibrancy of our culture and connectivity within the region. The new look represents the rich history and culture of the region and reflects the optimism and energy that have permeated all aspects of our operations"
The new livery is planned to be painted on all current ATRs and on the 737 MAX 8 pending delivery.
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